In the 1950s, an “ideas man” told a large US toothpaste maker that he had an incredibly cheap way to increase their business by 40%, and wanted $100,000 in return. The toothpaste guys were reluctant to pay and launched their own study instead.
After two very unsuccessful weeks, they failed and called the ideas man back, paid him, and received a slip of paper with just 4 words: “Make the hole bigger.”
With little to lose, the toothpaste maker increased the hole from 5mm to 6mm, which made people use 40% more toothpaste, which in turn increased business by an amazing 40%!!
How many deadly simple solutions do you choose to ignore everyday because you’re looking for the perfect solution with 100% certainty? I know I’ve missed way too many as I searched for perfection.
What if you made today your “make the hole bigger” day, and enjoy the moment? Do it, and let me know how it goes at jeff@REVinspires.me and I’ll share my “make the hole bigger” moment!
After two very unsuccessful weeks, they failed and called the ideas man back, paid him, and received a slip of paper with just 4 words: “Make the hole bigger.”
With little to lose, the toothpaste maker increased the hole from 5mm to 6mm, which made people use 40% more toothpaste, which in turn increased business by an amazing 40%!!
How many deadly simple solutions do you choose to ignore everyday because you’re looking for the perfect solution with 100% certainty? I know I’ve missed way too many as I searched for perfection.
What if you made today your “make the hole bigger” day, and enjoy the moment? Do it, and let me know how it goes at jeff@REVinspires.me and I’ll share my “make the hole bigger” moment!