Here's atip from my new book,
"Sticky Steps to Creating Killer Presentations"
you can immediately use
"Sticky Steps to Creating Killer Presentations"
you can immediately use
Make sure you know...
Who’s in the audience?
What do they already know?
What do they want to know?
Who’s in the audience?
What do they already know?
What do they want to know?
IMAGINE this:
You: “I want to tell them how to make cheesecake”.
Audience: “I want to eat fried chicken”.
Result? Audience bored, you’re frustrated and confused.
You: “I want to explain why we need more power in the new car engine design”.
Audience: “I want to eat fried chicken”.
Result? Audience bored, you’re frustrated and confused.
Get the message? Understand your audience, anticipate or find out what they already know, and determine what they want to hear from you. It doesn’t matter if you’re going to finally tell the world the cure for cancer, if all they want to know is where to get fried chicken! Understand your audience – or else!
You: “I want to tell them how to make cheesecake”.
Audience: “I want to eat fried chicken”.
Result? Audience bored, you’re frustrated and confused.
You: “I want to explain why we need more power in the new car engine design”.
Audience: “I want to eat fried chicken”.
Result? Audience bored, you’re frustrated and confused.
Get the message? Understand your audience, anticipate or find out what they already know, and determine what they want to hear from you. It doesn’t matter if you’re going to finally tell the world the cure for cancer, if all they want to know is where to get fried chicken! Understand your audience – or else!